I frequently tweak my social media bio to keep it recent and lively. I create a number of versions of my bio, using slightly different wording and “tone of voice” for each social network.
In this article, you’re going to learn 5 simple tips for improving your social media bio. (I’ve a free printable PDF of this article for you, in case you favor to replace your bio later.)
Crafting Your Bio: Tweet, Tweet!
While you write your bio, think “Twitter.” Twitter gives you solely a hundred and sixty characters in your bio, so it’s a superb train in writing tight. You’re forced to boil down who you might be and what you provide into the least quantity of characters.
Your 5-Minute Bio Beef-Up Problem
Log in to the social media account you utilize most, whether or not that’s Twitter, Facebook, Instagram, or whatever.
Go to the “Edit Profile” space and click on to start modifying your bio or “About” information.
Earlier than you start editing, read through the next five tips, and use them as a checklist for beefing up your bio.
Tip 1: Put probably the most related details first.
You’ve seconds to gain the attention of potential fans. They wish to know what you need to offer and why they need to care.
Frankly, people who observe you don’t care a lot about you. They care about themselves. They care about discovering life-changing content. So, flip that bio on its head and put your followers’ interests first.
Tip 2: Link to a targeted message or offer.
You can put your followers first and multiple links concurrently build your email list by linking to a landing web page that provides a freebie in exchange for an electronic mail address. It’s a win-win.
When I up to date my Twitter bio, I linked to a current blog post (the put up features a free downloadable checklist). I used bit.ly to shorten the link. In my bio, I additionally asked my followers to share the link:
Tutorials & tips to remodel your on-line marketing. Latest: Essential Contact Info you MUST Display on Your Internetsite
Tip three: Sound like yourself.
Your bio mustn’t sound like your resume or CV. Nor should it include trade jargon or acronyms.
Imagine you’re at a coffee shop, getting acquainted with a new friend. Write your bio in that very same conversational voice.
Tip four: Embrace keywords and phrases specific to your enterprise
Ask yourself: “What would I google to be able to find this bio?”
Search engines like google index your social media accounts; the textual content within the “description” space of the search results is taken directly out of your bio.
Tip 5: Use action verbs
Inject liveliness into your bio with action verbs. Listed below are 116 verbs to energize your writing.
Link to your website.
The bio area of each social network offers you a spot to enter your netsite URL. Your netsite address is not included within the character rely (besides on Instagram).
While you add your internetsite address, test it to ensure it’s clickable (in different words, don’t insert a plain textual content link; be sure that it’s a hyperlink). In some cases, you should embrace the http and/or the www to make the link click onable.